{"product_id":"lg-43-ur8050-4k-uhd-led-smart-tv-2023","title":"LG 43\" UR8050 4K UHD LED Smart TV (2023)","description":"\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eα5 AI Processor 4K Gen6\u003c\/strong\u003e \u003cbr\u003eDiscover an incredible experience with enhanced picture and sound from α5 AI Processor 4K Gen6*.\u003cbr\u003e\u003cfont size=\"1\"\u003e*Image quality dependent on source material. 86\"UR80 features α7 AI Processor Gen6. \u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAI Sound Pro\u003c\/strong\u003e\u003cbr\u003eAI Sound Pro virtually mixes TV sound to create the effect of surround speakers, remastered for clarity and balance control. \u003cbr\u003e\u003cfont size=\"1\"\u003e*Sound quality dependent on source material.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAI Brightness Control\u003c\/strong\u003e\u003cbr\u003eAutomatically adjusts your screen's brightness to match the surrounding ambient lighting levels, for optimal viewing in almost any setting.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHDR10 Pro\u003c\/strong\u003e\u003cbr\u003eHDR10 Pro automatically adjusts brightness to improve the contrast and clarity of what you watch, frame by frame.\u003cbr\u003e\u003cfont size=\"1\"\u003e*High Dynamic Range content required for this function.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eGame Dashboard and Optimiser\u003c\/strong\u003e\u003cbr\u003eGame Optimiser keeps all your gaming settings in one easy-to-use menu, while the Gaming Dashboard gives you quick access to your current settings.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePowerful Gameplay\u003c\/strong\u003e\u003cbr\u003eTransform your experience with fast, smooth gaming and feel like you're truly immersed in the game. \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eThinQ AI \u0026amp; webOS\u003c\/strong\u003e\u003cbr\u003eBring convenience to your TV with personalised alerts, customised recommendations, and more. Smart features like the All New Home help ensure a fast, intuitive viewing experience.\u003cbr\u003e\u003cfont size=\"1\"\u003e*Internet connection, subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updated as required. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account\/s required.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAll New Home\u003c\/strong\u003e\u003cbr\u003eFrom your favourite content to your preferred way to view, webOS 23 New Home is the hub that revolves around you. \u003cbr\u003e\u003cfont size=\"1\"\u003e*Internet connection and subscriptions may be required for certain features and to access certain content. Internet usage charges and conditions apply. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account\/s required.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eMy Profile\u003c\/strong\u003e\u003cbr\u003eGet personalised notifications, movie suggestions, and quick access to favourite apps and shows, all from the one place dedicated to you. \u003cbr\u003e\u003cfont size=\"1\"\u003e*Internet connection, subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updated as required. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account\/s required.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAI Picture Wizard\u003c\/strong\u003e\u003cbr\u003eThe simple way to set your ideal picture. 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